The story behind Plain Material

Plain Material was founded in the summer of 2024 in Somerset, Great Britain, with a commitment to slow living and exceptional craftsmanship.

Audrey Clavedon, our founder and lead curator, brings over a decade of experience in the sustainable fashion industry. Her role as Director of Sustainability at Alexander McQueen helped her develop a keen appreciation for quality and the detailed processes behind luxury materials, fueling her passion for manufacturing.

It was Audrey’s journey into motherhood that sparked her love for knitting. Driven by a desire to create beautiful, lasting heirloom pieces for her daughter, she sought out yarns that met her standards.

Her background in fashion led her to find small, family-run suppliers who are dedicated to quality. These suppliers craft yarns in small batches with great attention to detail, making them the perfect partners for Plain Material.

“At Plain Material, we work with people who share our passion for creating something special,” says Audrey Clavedon. “These collaborations allow us to offer unique, high-quality yarns that turn every knitwear project into a meaningful and artistic experience.”

Through these valuable partnerships and Audrey’s dedication to quality, Plain Material delivers yarns crafted with care, celebrating the art of slow living and thoughtful creation.